Is AI a Goldmine
or a Landmine
For Athlete
Brands?
You’re a sports fan in 2028.
You log into your fitness app and a chat pops up — it’s an AI workout assistant that looks and talks like your favorite NBA star. You input your training goals for this week and get back a personalized diet and training plan based on your needs.
You pop on your VR headset and fire up Madden 2028 — you scroll through a roster of thousands of hyper-realistic AI-generated players from throughout time and create your team. You head onto the field.
Different
Perspectives,
Together.
ON_Discourse is a private membership community for business leaders to participate in the Discipline of Discourse to cultivate perspectives, decision-making, and meaningful relationships.
Why Does Business
Need Discourse?
Business Culture and the Media Landscape ultimately drive Groupthink.
Discourse overcomes Fake Ideas, Fake News, and Fake Experts.
Discourse fights against Conventional Thinking and Decision-Making Paralysis.
Discourse Exposes Business' Isolated Beliefs.
At the heart of ON_Discourse is our dedication to the idea that the best decisions in business are made when you bring smart people with different perspectives together.
Actions backed
by Values.

1
Provoke
…with trust and empathy by asking questions and challenging each other.
2
Listen
…with curiosity and intellectual honesty by being receptive to other points of view.
3
Change
…with an openness and a commitment to diverse perspectives.
Our members are made up of a community of experts that have…
Published best-selling books on business, technology, culture, politics, etc.
Run digital at the highest level for one of the world’s largest fashion brands
Lead innovation for the world’s largest SaaS company
Run the technology group for the largest US multinational telecommunications and media conglomerate
Built and exited one of the world’s biggest e-commerce sites in the mobile consumer technology space
Launched a billion-dollar digital business for Europe's most important governing bodies in football
Built the developer ecosystems for two of the most influential technology companies
Launched a $100 million venture fund in the climate tech industry with over 100 investments and multiple exits to date
What is a
Living Issue?
Living Issues are deep dives into specific business verticals, focused on the most urgent and important topics in business and technology.
We create Living Issues that are important, current, and relevant.
We look for different perspectives and insist on opposing points of view.
We uncover perspectives that evolve into provocations.
We provide these provocations through content that provides education, context, and framing.
We then introduce these new ideas back to the community experts to keep the discourse flowing.
Join the discourse.

Join our growing community of business leaders, innovators, and entrepreneurs to access new perspectives, better decision-making, and more meaningful relationships.
Applications for 2023 close on December 22.
FAQ
Can I attend ON_Discourse events?
Only members can access Living Issues, events, and the community. You can apply for membership here.
Is it only in-person?
No, we operate a hybrid approach to events, which we host online and in person.