Different

Perspectives,

Together.

ON_Discourse is a global network of technology, business and innovation leaders, investors and entrepreneurs who pursue deeper perspective, meaningful connections and business opportunities through the discipline of discourse.

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Does AI Get Brands?

Can an LLM truly understand and then replicate the values that made good brands great?

James Cooper

Your Dumb House

When will all of our connected devices start making sense? A new era of connectivity is coming.

Overheard at ON_Discourse

Is Behavior the New Prompt?

October 10, 9 - 11am • Gemma NYC

We’re bringing together business leaders and AI experts to debate the question in the context of entertainment and marketing.

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SaaS is a Trick

You spend a lot of money to stay in what this founder called “data jail.” Can AI break you out of expensive SaaS contracts?

Matt Chmiel

10•03•24

Weekly Provocation: AI Is the Ultimate Manager

People are weird. They have feelings and those things are a mess. Despite this factory flaw, we have collectively decided that the best way to turn emotional beings into productive workers is to manage them… with other people. What does the future org-chart look like if AI replaces conventional management tasks?

Move Fast and Break Synthetic Sh*t

How AI is integrating into the workplace. The good, the bad, and everything in between.

Matt Chmiel

09•27•24

Holy F*ing Sh*t

A member tells us what it felt like to build a functional CRM prototype in 3 hours. And Donkeycorns.

Matt Chmiel

09•19•24

The Simulation Era

Design thinking is going to be replaced with AI-generated simulation technology. What does that look like? We wrote a multi-part series about it.

PART 1

An Ancient Strategy

Peter Pawlick

08•30•24

PART 2

The AI Spring

PART 3

Virtual
Prototyping

PART 4

Focus Areas
and Tools

PART 5

How to Get
Started

Who Really Won the Olympics?

We covered this in a recent newsletter. No brands seemingly won the games, and gold medals didn’t have the same luster as memes.

WHAT IF?

MEMBER RESPONSE

Culture Won in Paris

Hip Hop and American culture dominated the games. They were the big winners. Read it here.

Carlos Mare

09•10•24

Blindspots

September 10, 9 - 11am • The Standard NYC

The pace of change is accelerating, so where are the blindspots that make it dangerous to navigate?

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Welcome to the Community

Weekly Group Chats

Everything you can expect from an ON_Discourse event, only smaller. Every Thursday 12-1EST

SEE MORE EVENTS

The Internet 2025 Download

The future Internet is being written, and it’s going to be weird, wild and most likely, even more batshit crazy than its predecessor. If you want to understand how to successfully ride the next wave, join us for a breakdown of everything we have learned, and the incredible perspectives shared by over one hundred leading experts in tech and business.

GET THE DOWNLOAD

Weekly Provocation: Virality Defeated Marketing in Paris.

Snoop defeated the brands. His mystifying behavior generated its own gravitational force. NBC deserves credit for setting him free on their platform, where he simultaneously commentated on badminton, dressage, danced at gymnastics, and randomly appeared throughout the event.

We have thousands of subscribers. Join Them

What Are We Getting Wrong About AI?

Our members are bullish on the value of Gen AI.

Welcome to the Community

Interested in learning how to join?

Issue #004

“Influencers are the modern athletes.”

“Fans are the new Free Agents.”

“Insurgent Sports Innovate.”

“Thrive To Survive”

Fans are the new free agents

ON_Sport dives into the last stronghold of the rapidly changing world of professional sports — the fan experience. Unlike other media verticals, the fan experience has been largely insulated against disruption; live sports have been one of the last bastions of linear broadcast media, a vast and mature market where regional relationships drive market activity and predictable consumer behaviors.

This stability is facing a triple threat of unstoppable disruption: the unbundling of ESPN, the rise of online gambling/fantasy, and the memification of highlights. These forces are resetting fan expectations for how they consume the game, what matters most to their experience, and where business opportunities lie in an uncertain future. 

The intergenerational transfer of fanatical devotion of a local team is going to fundamentally change in a new media and digital landscape, but the love of the game will remain. How will that love be witnessed, monetized, and mediated in an uncertain future?

Explore our initial questions and perspective

Discover More ON_Sport

The
secondary
market

issue #003

HAS OWNERSHIP

FALLEN OUT

OF FASHION?

Exploring the relationship
between fashion and
technology and the evolving

landscape that is the
secondary market.

The fashion industry has a strange relationship with technology.

Why does the Fashion Industry treat tech like a seasonal trend?

The secondary market is creeping up on the luxury market.

How might AI-driven entertainment redefine our relationship with anticipatory content?

AI Forecasting in Fashion has a Big Sustainability Problem.

AI forecasting is a noisy guess masquerading as an objective analysis — and manufacturers know it.

Discover More ON_Fashion

On_Entertainment

ISSUE #002

GOOD
ARTISTS
COPY,
GREAT
AIs
STEAL

Issue #002 examined how creativity, ownership, and distribution are
being impacted by the growth and mass adoption of AI and its impact
on the business of entertainment.

DO CREATIVES
KNOW WHAT CREATIVITY IS?

Our event set the stage for a lively, engaging debate over a private dinner and drinks in the Hamptons with ON_Members and specially invited guests in the entertainment, media, and tech industries.

We Are Algorithim-ing Ourselves Into a Monoculture

Content has become mundane and unexceptional as a result of personalized recommendations.

The Copyright Fight for Digital Creativity

The US copyright regime has become an obstacle to this new era of innovation–and not because of what the law actually says.

Would you let Netflix read your mind?

How might AI-driven entertainment redefine our relationship with anticipatory content?

How Artists Turn AI Into Gold

AI has the potential to be an industry-disrupting tool for streamlining creative processes and getting projects out the door faster than ever previously possible.

Discover More ON_Entertainment