Michael Nuñez
Editorial director of VentureBeat
Disclosing the use of AI in reporting:
It’s Futile

Across newsrooms, journalists are grappling with an unstoppable forcegenerative AI tools that are quickly reshaping how stories are reported, written, and edited.

In an editorial memo to our staff, I recently shared my vision for using generative AI as a creative partner, not as a replacement for human judgment. But much is at stake amid this enormous swell of innovation.

Tools like ChatGPT, Bing Chat, and Google Bard represent a massive paradigm shift for our profession. These large language models, trained on humanity’s cumulative knowledge, have the potential to dramatically expand journalists’ storytelling abilities and productivity.

But as we embrace these innovations, we also face a dilemma: How do we balance the benefits of AI with the core values of journalism? How do we ensure that our stories are accurate, fair, and ethical, while also taking advantage of the speed and efficiency of AI? How do we preserve the human element of journalism—the empathy and judgment that make our stories meaningful and trustworthy—while also leveraging the power and potential of AI?

These are some of the questions that we at VentureBeat are wrestling with every single day. As one of the leading authorities in AI news coverage, we are at the forefront of exploring and experimenting with generative AI technologies in journalism. We are also committed to sharing our insights and best practices with our peers and our audience.

At VentureBeat, we’ve created several guardrails for the use of AI in the newsroom. We allow our editors and reporters to use tools like ChatGPT, Claude, and Bing Chat to suggest article topics, story angles, and facts — but journalists are required to verify all information through traditional research. We do not publish articles solely written by AI models.

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