Media Companies

Shouldn’t Reject

Generative AI

They Should

Build Their Own

Matthieu Mingasson
Head of Design Transformation at Code and Theory
or
Disclosing AI Use
in Reporting: It’s Futile
Michael Nunez
Michael Nunez is the editorial director of VentureBeat, where he leads the coverage of artificial intelligence and enterprise data.

The responses from the media industry to the explosion of generative AI have been sharply divided. We’ve seen fear over potential job loss, dire warnings over the potential for AI-generated misinformation, and some tepid statements about its positive potential for the industry.

Smart publishers will realize that there’s enormous potential. By acting quickly and boldly, these companies can find new ways to drive value and monetize this disruptive technology.

Globally, the AI in the media market is anticipated to hit $99.48 billion by 2030. There’s potential across the newsroom, from improving and scaling workflows to content management and personalization.

It’s easy to view disruptive technologies, like LLMs, with distrust. Many organizations are uncertain about where to begin.

Rather than fear generative AI, media companies should approach it as a springboard for business innovation. Rather than reject generative AIs, media companies should build their own.

By building their own LLMs, media companies can chart their own course in a rapidly changing landscape and help create the future of brand experiences.

This is member only content.

To keep reading this post, apply to join our Member Waitlist. Learn more about the benefits of becoming an ON_Discourse member here.

Apply

Already a member? Login

Perspective
              is Everything.

ON_Discourse is a new membership media
company focused on the business of technology, prioritizing expert-driven discourse to drive perspectives.

                    Why should
you care?

We are Surrounded
           by Fake-experts
Lacking Depth
in their Thinking

                   Ideas are
Trapped within
Conventional boundaries

The People
                 in our Industry
               Often Think
          the Same

Unintended
Consequences
           in Tech Lead to
          Costly Mistakes
     in Business

What to
           expect.

Member-only Content, Featuring Articles, Newsletters, and Podcasts for Those That Crave Substance.

Closed-door Events Including Off-the-record Conversations and Private Dinners Where You Can Ditch the Small Talk.

But why do we
Need more Content
                      & Events?

Because when you apply the discipline of discourse to these experiences, your perspective will change. And let’s be honest, where do you get this now? We’ve all become too comfortable with the status quo of agreement.

Sneak Peek
Members-Only
Featured
Perspectives & Events

Is AI a Force for Good or Evil?

Against AI
Artificial "Art"

Molly Crabapple
Artist and writer in New York City. 
or

A Shift from Knowledge to Direction Work

Toby Daniels
Toby Daniels
ON_Discourse Co-Founder

Apply for

Membership

Once you have completed the membership application, our membership team will review it against our criteria and values and make a decision in regard to your acceptance.

Your credit card will not be charged until your application is approved.

Our values.

  • Diversity of perspective.
  • Empathy to opposing ideas.
  • Disagreement encouraged.
  • Curiosity to go deeper.
Apply for Membership