1
Will AI drive a new UX?
AI is the first artificial interface layer that understands humans, redesigning how we interact with information and thus fundamentally changing how we work, play, communicate, consume, and ultimately spend our time. We may soon view GUIs like we currently view books.
provocation #1
[ Let me tell you why ]
Craig Elimeliah
Chief Creative Officer, /prompt.
provocation #2
[ Let me tell you why ]
Anthony DeRosa
Head of Content and Product, ON_Discourse
[ No, they will]
Emil Protalinski
Managing Editor, ON_Discourse
provocation #3
[ No, it doesn't ]
Henrik Werdelin
Co-founder of BARK (BarkBox)
[ Yes, it does ]
Michael Treff
CEO, Code & Theory
Co-Founder, ON_Discourse
provocation #4
[ Let me tell you why ]
Emil Protalinski
Managing Editor,
ON_Discourse
2
Will AI reorganize the re-org?
The people, processes, culture, and systems that underpin today’s digital business ecosystem will be replaced by a new suite of generative AI tools, eliminating existing roles, divisions, and departments, and birthing completely new ways of operating. There will be no such thing as an “AI-first company” because not embracing AI tomorrow will be equivalent to not using the internet today.
provocation #1
[ Synthetic Humans can do it ]
Matt Chmiel
Head of Discourse
provocation #2
[ Yes, and here's why ]
Overheard at
ON_Discourse
Anonymous under the
Chatham House Rule
[ I totally disagree ]
Overheard at
ON_Discourse
Anonymous under the
Chatham House Rule
provocation #3
[ AI is an adolescent ]
Overheard at
ON_Discourse
Anonymous under the
Chatham House Rule
provocation #4
[ Food for thought ]
Overheard at
ON_Discourse
Anonymous under the
Chatham House Rule
3
Will brands matter in the AI era?
Generative AI will diminish the relevance of traditional brands and marketing channels. As AI accelerates a content and communications race to the bottom, legacy and startup brands will have to develop new methods for differentiation.
provocation #1
[ Hot take ]
Overheard at ON_Discourse
Anonymous under the Chatham House Rule
provocation #2
[ Yes, here's how ]
Laura Del Greco
Founder and CEO, MUSAY
[ No, not really ]
Overheard at ON_Discourse
Anonymous under the Chatham House Rule
[ Yes, they do! ]
Laura Del Greco
Founder and CEO, MUSAY
provocation #3
[ Hear me out ]
Dan Gardner
Founder & Exec Chair, Code and Theory
Co-Founder, ON_Discourse
provocation #4
[ Kind of, yes ]
Overheard at ON_Discourse
Anonymous under the
Chatham House Rule
[ No way ]
Overheard at ON_Discourse
Anonymous under the
Chatham House Rule
provocation #5
[ Software ]
Michael Treff
CEO, Code and Theory
Co-Founder, ON_Discourse
[ Hardware ]
Dan Gardner
Founder & Exec Chair, Code and Theory
Co-Founder, ON_Discourse
