The media cycles surrounding the 2017 ICO explosion and the 2021 NFT craze put the spotlight on web3 and made every CEO ask how their company could be in on the action. We’ve seen the world’s biggest brands, from Starbucks to Nike, invest heavily in web3. But even with the massive media hype and brand activations, web3 hasn’t caught on with the general consumer.
So what will it take for these technologies to finally find traction? The first is a shift from Asset Class to Experience Layer, and the second is a shift from On-Chain to OmniWeb.
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